Charidy Rebrand

About our approach: By now, Charidy is well-recognized for raising huge sums in small timeframes, harnessing its unique 4x Matching, ticking clock and all-or-nothing features. As Charidy graduates from “innovative startup” to “innovation powerhouse”, we’ve created an identity that goes beyond the specific features to express the full Charidy vision: where giving means more. Our coin-shaped icon represents the endless possibilities of one action. Inside, the action spirals outward from one heart, enveloping everyone—organization, matcher and donor—in a growing “C” of love. Outside, the icon is bold and perfectly round, exuding the reliable experience that matchers depend on.

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