We explored font directions that balance personality and readability. Our winner is a thin, smooth wordmark with a customized V and w. This simplicity expresses a higher-end glasses store, allowing the individual brands that you sell to tell their own brand stories.
ICON: Subtlety is a key here. The folded pair of glasses hint at “view” with the mountains formed by their temple tips. This shape continues the visual of the “w”.
COLOR: A “peach sand” field provides a delicate vibrancy. The type is in slate black, a bit softer than saturated black. Together, these colors help The Veiw Optique stand out for offering personal style among the bolder fashion brand colors that express global trends.