![](https://cdn.myportfolio.com/c5a9a471d874c372f7c5f5c0f3706045/9c7d14f7ea2500c8839181f8_rw_1200.jpg?h=a2df0e99d0b3e58192866b3125723d3f)
![](https://cdn.myportfolio.com/c5a9a471d874c372f7c5f5c0f3706045/56377b00f5255a3d5d7b285e_rw_1920.jpg?h=87ddf6506feeceb21a52793df7fa7ee6)
![](https://cdn.myportfolio.com/c5a9a471d874c372f7c5f5c0f3706045/6ffda43ff5dee5144340a269_rw_1920.jpg?h=3297d6ce5ad25d092c5125df7366cebd)
![](https://cdn.myportfolio.com/c5a9a471d874c372f7c5f5c0f3706045/e6084c4dd9acab238ca6bb13_rw_1200.jpg?h=328473a6aaece87893db634c27e6831f)
![](https://cdn.myportfolio.com/c5a9a471d874c372f7c5f5c0f3706045/c7ef338d162b3adc15376262_rw_1920.jpg?h=c88b536e294e74484a55180d79e04cc4)
![](https://cdn.myportfolio.com/c5a9a471d874c372f7c5f5c0f3706045/67c1c30ffd65c51a9db80748_rw_1920.jpg?h=9d314644816227525d7a5c243fe09573)
![](https://cdn.myportfolio.com/c5a9a471d874c372f7c5f5c0f3706045/397f0bd2af7e074ae373b8e2_rw_1920.jpg?h=17b1764f5b110fa17b4385f58999413f)
About our approach: By now, Charidy is well-recognized for raising huge sums in small timeframes, harnessing its unique 4x Matching, ticking clock and all-or-nothing features. As Charidy graduates from “innovative startup” to “innovation powerhouse”, we’ve created an identity that goes beyond the specific features to express the full Charidy vision: where giving means more. Our coin-shaped icon represents the endless possibilities of one action. Inside, the action spirals outward from one heart, enveloping everyone—organization, matcher and donor—in a growing “C” of love. Outside, the icon is bold and perfectly round, exuding the reliable experience that matchers depend on.