![](https://cdn.myportfolio.com/c5a9a471d874c372f7c5f5c0f3706045/df1637a476049b301533ad56_rw_1200.jpg?h=d8fbab5556975a5bcf6f6effe1fcb7a1)
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LOGO: Using your initials ES, we’ve created a logomark that is bold and defined, giving the impression of an established and experienced firm. COLORS: The logo colors hint at the relationship between accountant and client: gold leans toward the attentive service that a client wants when working with his Finances; deep green is well-grounded and trustworthy. ICON: The logomark is designed in single strokes that can be interpreted as the obvious ES, which also includes a nod to “&” and a “c” for Co.