The View Optique - Branding
We explored font directions that balance personality and readability. Our winner is a thin, smooth wordmark with a customized V and w. This simplicity expresses a higher-end glasses store, allowing the individual brands that you sell to tell their own brand stories. ICON: Subtlety is a key here. The folded pair of glasses hint at “view” with the mountains formed by their temple tips. This shape continues the visual of the “w”. COLOR: A “peach sand” field provides a delicate vibrancy. The type is in slate black, a bit softer than saturated black. Together, these colors help The Veiw Optique stand out for offering personal style among the bolder fashion brand colors that express global trends.
You may also like
Lucida - Website
Avant Decor - Branding and Packaging
TRAC - Branding and Website
Elitra Home - Branding and Packaging
Synago - a Soulcial Network
Rozzera Cafe - Branding
Solika - Website
Lucida - Catalog 2022
CKIDS - Chabad Children's Network - Branding
Grove St Mikvah - Branding & Capital Campaign