Since before he could speak, Moishe’s been awed by the expressive power of good design. The son of acclaimed artist Michoel Muchnik, he was raised to see messages, moods and meaning come to life by a simple stroke of color or shift in perspective.
Moishe oversees the creative strategy of our client work and personally directs the team in delivering visually stunning and masterfully effective results every day. Having fallen for design at the dawn of the software era—aka, pre-Photoshop and PDFs—he is widely consulted as an expert in the theory and process underlying visual communication and production.
Out of the Spotlight, Moishe is a photography hobbyist, a frequent birthright-israel leader and a magnetic force of friendship to people from all walks of life.